KODEIT
Sales Director (UAE)
Own the commercial leadership, go-to-market strategy, and revenue growth for a multi-brand K-12 education portfolio — building and scaling our sales function across the UAE and KSA.
To apply, send your CV to jobs@kodeitglobal.com with the role title in the subject line.
Company Overview
Panworld Group is a UAE-based education solutions group comprising Panworld Education and Kodeit Global, both dedicated to enriching the K-12 learning ecosystem across the region. The Group partners with schools — predominantly those following the American curriculum — to deliver a portfolio of academic content, technology-enabled learning tools, STEM/coding programs, and school improvement solutions.
The Group is scaling its commercial footprint across the UAE and KSA and is seeking a commercially astute Sales Director to lead and unify its go-to-market strategy across both business lines, with a core mandate to build out the sales function and grow market share within the UAE's school network.
Role Purpose
The Sales Director will own the commercial leadership, go-to-market strategy, and revenue growth for the Panworld Group's combined portfolio of education offerings — spanning Panworld Education's academic solutions and Kodeit Global's technology/STEM learning products. The individual will build and scale our existing sales function, growing Panworld Group's presence across both the UAE and KSA, with a particular focus on deepening the Group's network within American curriculum schools in the UAE to capture greater market share.
This role is fundamentally about sales leadership and team-building capability. While experience in the education or EdTech industry is a strong advantage, it is not a mandatory requirement — what matters most is a proven ability to build, lead, and scale a high-performing sales organization and to drive disciplined revenue growth across a multi-market, multi-product portfolio.
Key Responsibilities
1 Strategic Leadership
- Define and execute the overarching sales strategy for the combined Panworld Group portfolio across UAE and KSA, aligned to company growth targets and market positioning.
- Develop a unified go-to-market approach that cross-sells and bundles Panworld Education and Kodeit Global offerings to maximize account value.
- Build a dedicated market share strategy for the UAE school network, with priority focus on American curriculum schools, while identifying expansion potential into adjacent curriculum segments.
- Lead market entry and go-to-market planning for UAE and KSA K-12 education landscape.
- Partner with senior leadership on pricing strategy, portfolio prioritization, and market positioning.
- Represent Panworld Group at industry events, education forums, and school leadership networks to build brand equity and thought leadership.
2 Revenue Growth & Business Development
- Own the end-to-end revenue target (topline and portfolio mix) across both business units, in both the UAE and KSA markets.
- Drive aggressive growth of Panworld Group's UAE school network to increase market share against competing providers.
- Build and manage a robust sales pipeline of school partnerships — from lead generation through contract closure and renewal.
- Lead negotiations with school owners, principals, procurement committees, and group education leadership for multi-year and multi-product agreements.
- Drive account penetration strategies to expand Panworld Group's footprint within existing school group relationships.
- Establish and manage strategic partnerships with school networks, education consultants, and curriculum bodies to create sustained referral and access channels.
3 Team Leadership & Capability Building
- Build the sales function from the ground up — recruit, structure, and lead a high-performing sales team across the UAE and KSA.
- Set clear KPIs, sales targets, and performance management frameworks to drive accountability and consistent execution.
- Coach and develop the team's sales capability — consultative selling, negotiation, and pipeline discipline — including team members newer to the education sector.
- Foster a high-accountability, collaborative sales culture across the combined Panworld/Kodeit sales function.
- Establish scalable sales processes, playbooks, and onboarding frameworks that support rapid team growth as the business expands into KSA.
4 Market Intelligence & Relationship Management
- Maintain deep knowledge of the UAE private K-12 education landscape — regulatory bodies (KHDA, ADEK, MOE), curriculum trends, school group ownership structures, and competitor offerings — and build equivalent market knowledge for KSA.
- Build and sustain senior-level relationships with key school groups, owners, and decision-makers across the UAE, and establish a network of relationships in KSA as the business scales.
- Track competitor activity and market share within the UAE school segment, using insight to sharpen targeting and win strategy.
- Monitor market trends (curriculum shifts, EdTech adoption, school expansion plans) across both markets to proactively shape the sales strategy.
5 Cross-Functional Collaboration
- Work closely with Marketing to align demand-generation campaigns with sales priorities.
- Partner with Product/Academic teams (across Panworld Education and Kodeit Global) to ensure offerings are aligned to market needs and school feedback.
- Collaborate with Finance and Operations on forecasting, contract structuring, and delivery readiness.
- Provide regular reporting and forecasting to the CEO/Board on pipeline health, revenue performance, and market opportunities.
Key Performance Indicators
Candidate Profile
Sales Leadership & Team-Building
- 10+ years of progressive sales leadership experience, with at least 4–5 years as Sales Director / Head of Sales.
- A demonstrated, verifiable track record of building a sales team from scratch or through a significant growth phase — recruiting, structuring, and scaling a function, not simply inheriting one.
- Proven ability to scale a business's revenue and market presence across multiple geographies or regions.
- Experience leading multi-product / multi-brand sales portfolios with significant, sustained revenue growth.
- Strong commercial and strategic acumen — translating strategy into disciplined execution.
- Excellent leadership and people-development capability — a coach and builder of talent.
- Data-driven pipeline management, forecasting, and performance tracking (CRM proficiency expected).
- Willingness and ability to work across the UAE and KSA, including regular regional travel.
Industry & Market Background
- Education-sector experience (school partnerships, EdTech, curriculum providers, learning solutions) is a strong advantage — but strong B2B/enterprise sales leaders are equally encouraged to apply.
- Existing relationships within UAE private K-12 schools, particularly American curriculum institutions.
- Familiarity with the UAE education regulatory landscape (KHDA, ADEK) and school procurement cycles.
- Prior exposure to the KSA market, given the Group's expansion plans.
Education & Other Requirements
- Bachelor's degree required; MBA or equivalent postgraduate qualification preferred.
- Based in the UAE, with extensive UAE travel and regular travel into KSA.
- Valid UAE driving license preferred.
- Fluency in English required; Arabic is a strong advantage, particularly for KSA.
What Panworld Group Offers
- A leadership role shaping the commercial strategy of a growing multi-brand education group across two markets.
- The opportunity to build a sales function and team from the ground up, with genuine ownership over how it's structured and scaled.
- Influence over a portfolio that directly impacts K-12 learning outcomes across the UAE — with a front-row seat on the Group's KSA expansion.
- Competitive compensation package including performance-linked incentives.
- A collaborative, entrepreneurial environment with direct access to senior leadership.